3 Kings: Diddy, Dr. Dre, Jay-Z and Hip Hop’s Multibillion-Dollar Rise by Zack O’Malley Greenburg
Reviewed by Laura, Collection Development Librarian
An intriguing look at the the rise of three music superstars who have become wildly successful entrepreneurs. Greenburg, a Forbes editor, examines the growth of hip hop and its influence on fashion, drink, sports, electronics, film and more. Greenburg traces Diddy, Dre and Jay-Z’s start in the music industry and how each was able to parlay it into other deals and the development of their own brands. He profiles other hip hop influencers like Russell Simmons and 50 Cent. Fans of hip hop, the entrepreneurial spirit and pop culture will find a great story here.